Marketing New You Can Use 📥

^{(April 3rd to April 7th)}

Top 3 Stories of the Week!

Creatopy Releases Digital Advertising Report that Reveals Large Optimism in AI 🤖 

Summary:

• According to Creatopy's digital advertising research, 60.5% of advertisers experienced an increase in revenue for their businesses in 2022, and 70.5% saw their ad budgets increase in 2023.

• 69% of advertisers intend to test out new channels, and 68.5% are positive about this year.

• The most popular option this year is anticipated to be display advertising, followed by social, video, and search ads.

• The survey discovered that 44.5% and 44% of advertisers, respectively, aim to employ AI for scripts and text.

To read the full article click here ⚡️

Glenwee Launches the Most Comprehensive Influencer Fan Insight Tool 🛠️

Summary:

• Glenwee now offers the most thorough audience review tool on the market.

• Glewee is the simplest and fastest all-in-one influencer marketing network.

• Brands and agencies now have unmatched access to precise demographic information on an influencer's audience across a variety of parameters, including age, gender, location, hobbies, and more, thanks to Audience Insights.

• The application provides a seamless experience for evaluating the efficacy and potential of brand partnerships and influencer collaborations.
  
  To read the full article click here ⚡️

TikTok Ad Revenue Remains Strong Even as the Threats of a Potential Ban Loom 📱

Summary:

• Despite the prospect of the United States banning the app, many corporations are boosting their expenditure on TikTok advertising.

• During March, TikTok advertising increased by 11%, according to information from the app analytics company Sensor Tower.

• Major brands including Pepsi, DoorDash, Amazon, and Apple were among those promoting.

• The rise in advertising expenditures shows that businesses are not concerned that the well-liked app would soon quit functioning.

To read the full article click here ⚡️