The Simple Pricing System I use to get more Sales

I have a secret to tell you:

The online marketing world is full of copycats.

When someone finds a tactic that works, it’s only a matter of time before it starts popping up more and more.

This is why everyone freaks out about the market being “saturated.”

However, it’s quite easy to stand apart from copycats.

Why?

Because copying doesn’t require you to understand why anything works.

You just mimic other people’s success in a panic, hoping that it will fix your problems.

And if that tactic doesn’t work, you’re screwed.

So how do you stand out from copycats?

Before I tell you, I want to explain something.

In his legendary book Never Split the Difference, Chris Voss talks about one of the most effective ways to negotiate what you want.

It’s called anchoring.

What you do is you figure out the price you really want, and then ask for a much higher price so that your real desire seems reasonable in comparison.

This makes you look like you’re willing to be flexible and adjust to what is “fair.”

This is how I added $50,000 to one of my client’s most recent launches.

We had a low tier offer for $3500.

And we had a high tier offer for $5500.

We sold 150 courses and about 53% bought the higher tier offer.

Not bad, right?

However, we decided to include a mega-offer, which was worth more than the higher tier.

The offer was $45,000 and included:

• An all-paid trip to where the coach lives

• In person coaching

• Access to their systems

Nobody bought it, which didn’t surprise me.

However, this time around out of 150 people who bought, 70% of them bought the higher tier offer.

So we upgraded 17% of people by $2000.

We went from selling 80 high-tier packages to 105.

Take this in: We sold an extra 25 high-tier packages at $2000 extra profit in a month.

That ended up being $50,000 that month.

That’s $600,000 a year.

And all we did was add a mega offer option.

So if you want to stand out from the noise online and beat every copycat who tactic hunts…

You need to understand what makes people buy instead of relying on tactics or hacks.

Now, I know what you’re thinking:

“But isn’t that just a tactic Jack? You told us not to tactic hunt, Jack!!”

What you don’t understand is anchoring is a strategy that comes from understanding human psychology.

You need to create ideas based on a deep understanding of what makes humans tick.

Not the other way around, which is tactic hunting without any idea of what it does or why it works and praying it fits what you’re trying to do.

Most people just have tiers on their products because it’s what they see others doing.

They have no idea what their plan is, why they’re doing tiers or how it will influence the market.

I included a mega-offer for my client because I knew it would help us make more on the launch without having to do any extra work.

That’s how you stand out.

You must understand what makes people buy, apply it to your offer, and be willing to act differently from what everyone else is doing.

And if you’re interested in continuing to learn how to do that?

Make sure you share this with someone who would benefit from it and read next week’s newsletter.

Talk soon,

Jack Bennett.