Why Social Media Marketing is Dead

I run a multi 6 figure marketing agency and it's changed my life forever.

But I can officially say...

Social media marketing is dead.

Yes, this is 100% counterintuitive and hurts my brand.

But my last 2 weeks have been appalling.

No less than three SMMA owners have come to me scared, anxious, and frankly hopeless.

Instead of focusing on results, learning skills, and doing business the right way.

They have focused on sales, marketing themselves only, and sending 100,000 cold DMs.

Now they signed clients with 2,000-5,000/month retainers and have no idea what to do.

They get on a call with me and freak out because they have no idea how to deliver the service properly.

These brands are focused on:
1/colours
2/lighting
3/photography
4/building fancy headers and posters

Basically marketing glitter.

This used to work...

But in the modern business world where:
1. Attention spans are low
2. Live content hits
3. Algorithm knowledge is important

These agencies fall behind.

The best way to build authentic engaged brands is through:
1. Instagram Reels
2. Youtube Shorts
3. LinkedIn posts and carousels

These agencies don't realize that modern brands have nothing to do with:
-Reposts
-Hashtags
-The time of day a post goes out

Instead, brands need to focus on building connections with their customers by telling genuine stories that make their brand pop.

No slander against people trying to make a living, just some food for thought.

When you start a business.

Service delivery matters over everything.

Take the extra 2 weeks.

Take the extra 2 months.

Get skills, then sell.

Cheers friends,

Jack